October 1, 2026Which product events to track for email: a starter list for SaaSAnalytics tracking plans list fifty events. Email needs about ten, each one tied to a message it starts, stops or fills in. Here is the starter list, how to name the events, what to put in them, and a spec you can copy.
September 17, 2026Event-triggered email: a practical guide for foundersMost early-stage email is either a manual blast or a fixed drip. Event-triggered email replies to what a user just did instead. Here's when it earns the extra plumbing, and how to wire up your first one.Try Pombo on your own list.
Marketing, lifecycle and transactional email in one place, written in your brand voice. The free plan has no time limit.